Brand New

In April 1994, Supreme opened its doors in New York City for the very first time and it became home to rebellious skaters worldwide, New York's young skaters and artists became the store's staff, crew and customers. Supreme clothing catered to all amateur skaters, laid back, chilled youngsters. They didn't focus on designing the next trend or iconic trademark (although, ironically, the logo is now one of the biggest iconic trademarks), they just designed to suite every person's casual, which is why it was such a surprise to see the brand turn into a billion-dollar street wear brand. Supreme changed from being the 'poster style' for the skater nation to beating giants like Louis Vuitton, however, their luxurious collaboration will not be forgotten. For Supreme to be compared to another, it has to be taken out of the fashion industry. The comparison could be made in the 'Billion Dollar Club'. The Wall Street Journal created this wh...

Luxury Society did a ranking of the Top 10 Luxury Brands on Instagram based on followers and interactions and it revealed that fashion brands filled the ranks and were most liked by people on social media. "We noticed our readership was most interested in not solely who was in the Top 10, but how they got there" Elie Saab happens to be happens to be ranked 8th on that list with a growth rate that doubles on Instagram every year. "We decided to launch an Instagram account as a subsidiary tool using the app's photo filters to customise the photos we share on Twitter" From there the brand just got more popular, adding brand new photographs, frequently posting and interacting with their customers daily. Since their first post in 2011, Instagram is the brand's main platform of social media and trying to bring all the other platforms up to scale. Although they already have such in increasing popularity, it seems as though it will keep on drasti...

The Burberry group is a successful, prestigious fashion brand started in the UK in 1856 by Thomas Burberry. They have established five brands: Burberry London (the main brand image) Thomas Burberry Burberry Brit Burberry Sport Burberry Prorsum Situation Analysis: Creating and implementing a marketing strategy is to purely make sure the brand will succeed and sales will increase. To ensure that this happens, the SWOT analysis and the PEST was invented. SWOT: SWOT stands for Strengths, Weaknesses, Opportunities and Threats. Using this, a brand can carefully analyse and establish their internal strengths and weaknesses and external opportunities and threats. PEST: PEST stands for Political, Economic, Social and Technological. A brand uses this to analyse these four external factors in relation with their brand. It helps to determine how these factors will affect the performance and activities of the brand in the long-term. Objectives: Business to...