Brand New

In April 1994, Supreme opened its doors in New York City for the very first time and it became home to rebellious skaters worldwide, New York's young skaters and artists became the store's staff, crew and customers. Supreme clothing catered to all amateur skaters, laid back, chilled youngsters. They didn't focus on designing the next trend or iconic trademark (although, ironically, the logo is now one of the biggest iconic trademarks), they just designed to suite every person's casual, which is why it was such a surprise to see the brand turn into a billion-dollar street wear brand. Supreme changed from being the 'poster style' for the skater nation to beating giants like Louis Vuitton, however, their luxurious collaboration will not be forgotten. For Supreme to be compared to another, it has to be taken out of the fashion industry. The comparison could be made in the 'Billion Dollar Club'. The Wall Street Journal created this wh

Luxury Society did a ranking of the Top 10 Luxury Brands on Instagram based on followers and interactions and it revealed that fashion brands filled the ranks and were most liked by people on social media. "We noticed our readership was most interested in not solely who was in the Top 10, but how they got there" Elie Saab happens to be happens to be ranked 8th on that list with a growth rate that doubles on Instagram every year. "We decided to launch an Instagram account as a subsidiary tool using the app's photo filters to customise the photos we share on Twitter" From there the brand just got more popular, adding brand new photographs, frequently posting and interacting with their customers daily. Since their first post in 2011, Instagram is the brand's main platform of social media and trying to bring all the other platforms up to scale. Although they already have such in increasing popularity, it seems as though it will keep on drasti

The Burberry group is a successful, prestigious fashion brand started in the UK in 1856 by Thomas Burberry. They have established five brands: Burberry London (the main brand image) Thomas Burberry Burberry Brit Burberry Sport Burberry Prorsum Situation Analysis: Creating and implementing a marketing strategy is to purely make sure the brand will succeed and sales will increase. To ensure that this happens, the SWOT analysis and the PEST was invented. SWOT: SWOT stands for Strengths, Weaknesses, Opportunities and Threats. Using this, a brand can carefully analyse and establish their internal strengths and weaknesses and external opportunities and threats. PEST: PEST stands for Political, Economic, Social and Technological. A brand uses this to analyse these four external factors in relation with their brand. It helps to determine how these factors will affect the performance and activities of the brand in the long-term. Objectives: Business to

Giorgio Armani is a fashion house founded by Giorgio Armani in 1975, which designs and manufactures haute couture, ready-to-wear, shoes, leather products, jewellery, watches, accessories, cosmetics and home interiors. The name Giorgio Armani is associated with high fashion and couture, style and luxury and is one of the most prestigious brands in the fashion industry. Armani products are exclusive to Giorgio Armani boutiques and selected prestigious department stores. Logo: The logo is a curved "G" combined with a curved "A", shaped in a circle. Positioning: Giorgio Armani positioned itself to focus on products of high-class, sophistication, style and of the finest quality. Armani's target market includes celebrities, high-earning individuals and business class, placing itself in a very high class category. Giorgio Armani positioned their product through celebrity approval and preference. They placed a

Coco Chanel, born Gabrielle Chanel, gave women a voice through fashion. Designing and creating timeless classics like two-toned shoes and leather handbags, she gave women something to hold onto and definitely made one of the first breakthroughs in the fashion industry. Chanel's story isn't just about Coco Chanel, but every other woman adoring fashion and searching for elegance, class and style. Before we look at the brand's visual and verbal language, we have to consider what gave the brand a voice in the first place and what they did to develop their identity.                                                     1 8 3 3 Gabrielle Chanel was born on August 19th 1833 in Saumur, France                                                   1 9 1 0 Gabrielle Chanel opened her first shop at 21 Rue Cambon in Paris, selling hats under the name 'Chanel Modes'. Famous actresses of the time fell in love with her prestigious designs which hel