MARC JACOBS using the market development strategy to expand
Marc Jacobs, born April 9th 1963, started out as the creative director at Louis Vuitton and has his own line Marc Jacobs as well as Marc by Marc Jacobs. This blogost will be dedicated to a pitch for Marc Jacobs and why they should expand to China using the intensive growth strategy market development and expansion. Market development is a strategy that identifies and develops new market segments for current products. A market development strategy targets non-buying customers in currently targeted segments. It also targets new customers in new segments. Marc Jacobs is a very prestigious and sophisticated fashion brand adored by many women all across the world. The patterns and design can be seen at every red carpet event held anywhere in the world. Celebrities such as Miley Cyrus, Rihanna, Kaia Gerber and Winnie Harlow are just some of the celebrities that advertise and make Marc Jacobs's designs most wanted. They design men's, women's and children's r