Brand New

Giorgio Armani is a fashion house founded by Giorgio Armani in 1975, which designs and manufactures haute couture, ready-to-wear, shoes, leather products, jewellery, watches, accessories, cosmetics and home interiors. The name Giorgio Armani is associated with high fashion and couture, style and luxury and is one of the most prestigious brands in the fashion industry. Armani products are exclusive to Giorgio Armani boutiques and selected prestigious department stores. Logo: The logo is a curved "G" combined with a curved "A", shaped in a circle. Positioning: Giorgio Armani positioned itself to focus on products of high-class, sophistication, style and of the finest quality. Armani's target market includes celebrities, high-earning individuals and business class, placing itself in a very high class category. Giorgio Armani positioned their product through celebrity approval and preference. They placed a

Coco Chanel, born Gabrielle Chanel, gave women a voice through fashion. Designing and creating timeless classics like two-toned shoes and leather handbags, she gave women something to hold onto and definitely made one of the first breakthroughs in the fashion industry. Chanel's story isn't just about Coco Chanel, but every other woman adoring fashion and searching for elegance, class and style. Before we look at the brand's visual and verbal language, we have to consider what gave the brand a voice in the first place and what they did to develop their identity.                                                     1 8 3 3 Gabrielle Chanel was born on August 19th 1833 in Saumur, France                                                   1 9 1 0 Gabrielle Chanel opened her first shop at 21 Rue Cambon in Paris, selling hats under the name 'Chanel Modes'. Famous actresses of the time fell in love with her prestigious designs which hel